Experience: 3 to 6 years
Ways of Working: This role requires working from the office three days a week
at the Bengaluru base location, with the remaining days worked remotely.
About Role:
This position will be part of the Swiggy Scenes Growth Marketing vertical —
Scenes being Swiggy's ticketing and live-events platform. This is a
performance-first role: the mandate is acquisition and outcomes, not campaign
execution for its own sake.
Key Responsibilities:
* Own and execute performance marketing strategy on Meta and Google to drive
user acquisition and ticket sales across a live, fast-moving events calendar.
* Build a working understanding of consumer tech and app ecosystems — mapping
user journeys from discovery through purchase to inform targeting and media
strategy.
* Take an insight-driven approach to media planning; use AppsFlyer and other
attribution tools to optimize budgets and improve media efficiency across
concurrent events.
* Maintain current, hands-on expertise in, Meta Ads Platform, and Google Ads
algorithms programmatic channels.
* Improve Quality Scores through ad relevance, landing page quality, and
other optimization levers.
* Own measurable KPIs — CAC, conversion rate, CTR — with clear accountability
for outcomes.
* Drive creative optimization and A/B testing across ad sets and platforms to
maximize efficiency.
* Report campaign results with funnel trends and projections, translating
data into next steps.
Requirements:
* 3–5 years of experience in performance marketing, with deep, hands-on
expertise on Meta (Facebook & Instagram) and Google Ads.
* Agency background preferred — exposure to a range of problem statements and
budgets at scale — or a consumer tech/app-based platform background.
* Demonstrated ownership of campaigns and budgets independently, at scale —
this is a performance marketing mandate, not a general digital marketing one.
* Strong analytical, stakeholder management, and communication skills;
self-driven with a strong bias for action.
* Hands-on experience with Google and Meta Ads Manager and MMP platforms like
AppsFlyer.
* Based in Bengaluru.
We are an equal opportunity employer and all qualified applicants will
receive consideration for employment without regard to race, colour, religion,
sex, disability status, or any other characteristic protected by law.
Source: Swiggy careers — Read the original posting and apply
This role is listed by the employer on its own careers site. Kaam Ki Khoj does not process applications for it.
Swiggy openings shown on Kaam Ki Khoj are read directly from the company's own careers site and link back to it. Apply there; Kaam Ki Khoj does not process applications for these roles and is not affiliated with Swiggy. Read More
